FILM REVIEW MY NAME IS BRUCE Arthur Chappell

FILM REVIEW – MY NAME IS BRUCE (2007)

A juvenile and yet very funny comedy-horror film toying heavily on the rampant difficult to work with egotism of its star, Bruce Campbell, playing himself.

When a group of teenagers out for kicks, decide to vandalize an old graveyard, they unwittingly incur the wrath of an aincent Chinese War God, (and the God of Bean Curd) Guan-Di, who kills all but one of them. The surviving kid happens to be an obsessive fan of the Evil Dead actor, Bruce Campbell, and as Guam-Di starts decimating his home town, Gold Lick, the kid kidnaps Campbell to get him to fight the demon.

Campbell is unfortunately nothing like the character Ash from his Evil Dead films. He is a drunkem washed out, womanizing egomaniac, drinking whisky from a dog bowl while crying out in paranoia that the film community are tring to make him look pathetic.

In reality, he is being written out of his latest monster movie, and his agent, played by Ted Raimi, who played Joxer in Xena Warrior Princess (which Campbell also appeared in) seems indifferent though it is his promise of a big surprise for Campbell’s looming birthday that leads Campbell to think the expectation that he is to fight the demon is just a new and lucrative film role for him to play.

Ted Raimi, brother to Sam Raimi, wjo made the Evil Dead films, also plays Gold Lick’s sign writer, conscientiously writing up the town’s dwindling population figures as Guan-Di wipes them out. He even changes the sign as he himself becomes a victim.

Campbell  falls for Grace Thorsen’s character of his devoted fan’s mum, (Thorsen herself a player from The Evil Dead films). Taylor Sharpe plays Jeff, the geeky gothic number one fan.

As it dawns on Campbell that Guan-Di is real, he can’t run away quick enough, throwing old people, children and pets behind him as he high tails it out of town. Only learning that Jeff is going to try to fight the demon alone makes him finally turn hero and save the day.

It’s been done before, with the films, Fright Night,  Three Amigos and Galaxy Quest depicting film stars for characters they have played. My Name is Bruce does it well though, taking Campbell’s self-depreciation to glorious extremes.

Guan-Di looks genuinely sinister and the Cat Balou type singing by an onscreen wandering minstrel duo of performers balladeering on his nature is very funny. The film is far too self reverential though, saturated with in jokes about it’s star and his varied career, with roles for old pals – Campbell admits to having appeared in as many lousy films as good ones. When the gags work though, they really work.

My name is Bruce on the International Movie Database http://www.imdb.com/title/tt0489235/

And on Wikipedia http://en.wikipedia.org/wiki/My_Name_is_Bruce

Arthur Chappell

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